By Britnee Nguyen

A new and free research tool, Google Insights, provides e-commerce owners with the ability to improve their pay-per-click (PPC) advertising with its search data. Many on-line retailers depend on utah PPC services to get more customers to their shops. If less people are clicking, then that means less business coming in.

Some may not see the relevancy in PPC or even understand how many people actually use it. Google reported that most of its $5.5 billion revenue in the last quarter was from PPC advertising. This is why Google has a keen interest in paid search ads and want to help on-line retailers receive the best support in it.

So the newest tool is Google Insights which helps hone a marketing message. You can choose three different ways to describe your product such as “environmentally-friendly”, “portable”, and “high-tech” for example and plug them into Google Insights which will tell you which term is searched for most in the U.S. or whatever area you’re in. This gives you a starting point on knowing which phrase will benefit you the most.

You can also see how a certain keyword tends to trend each year. For example, “softball cleats” trends to be the highest on March when softball season is about to start. You can also see which states search for the most and other related keywords and how they trend. You can see below how each divot and peak occur around the same time each year.

Note that Google Insights doesn’t tell you exactly how many people search for that keyword, but instead scales it accordingly. It is a helpful tool to help those with pay-per-click and to use it more efficiently. It’s not the only tool needed to succeed in utah PPC, but it is definitely one you’ll want in your toolbox.