By Britnee Nguyen

“Never judge a book by its cover” is nearly impossible when it comes to making first impressions of a website. In fact, researchers in Canada did a study in 2006 which showed participants making a judgment within 50 milliseconds of viewing a website. This means accurate judgments were being made as quickly as the eye could take in the information.

Participants were shown only glimpses of utah websites for 50 milliseconds and then asked to rate the aesthetic appeal of it. They found that many of the quickly-made opinions were the same as those who analyzed the website at a longer time. Participants judged each website according to several characteristics such as the interest level, design, color, layout, and imaginative content.

Many aspects are important when dealing with utah website design. A site may have a great layout, but lack in good colors and designs, therefore, loses the viewer’s interest quickly. When the qualities of design, color, layout, and content are integrated, then your website will be more pleasing to the eye and come across as imaginative and interesting. The viewer will more likely stay on the website longer and explore the information in depth.

Remember that website design is important for first impressions. The study noticed a “halo effect” created when a viewer came across a good website design. People want to be right about their first impressions and look for things to validate their impression. So if a viewer came across a website and had an initial reaction that it was good, it will lead them to believe the rest of the website is good and they will use more of it.

Keep this in mind as you create and update your website. You may think design is not an important factor and that your service or product is so great that it will sell itself without the help of a good website. But if you don’t have a good website, the viewer will tend to think whatever is offered on there isn’t that good either. Don’t make this mistake, and make the most out of your website.