By Robert Lockard

I read an article on Entrepreneur.com a while back, entitled, “Rev up the Search Engines.” It gives a helpful rundown of solid SEO principles for small businesses, which don’t have a whole lot of money to spare but need to start generating results from ecommerce.

This article gives six tips for a small business to get the most bang for its buck, when it comes to search engine optimization. They are attributed to Steve Wiideman, a fairly renowned SEO expert. I already talked about most of these in my SEO series in the eHarbor Blog, back in February and March of 2009. But I think a refresher is healthy.

Here are some of the highlights I took from these tips:

- Search engines are getting smarter. Don’t expect Google, Bing or Yahoo to fall for the same old SEO tricks. Bloggers and other content generators used to focus on their keyword-to-content ratio, but now search engines recognize when you use the same keyword too many times in the same post. Use relevant keywords prudently. If you use keyword-stuffing tactics, don’t expect much success.

- Google should be the focus of your SEO strategy. I thought this one was interesting because, while Google is certainly the king of search engines at the moment, things can change fairly quickly in the digital age. Of course, Google is constantly changing its algorithm for search results and it’s even changing its search engine completely with new products like Google Wave, Google Caffeine and a focus on social media, images and music. But that’s the topic of a whole other blog entry.

- If an SEO consulting company guarantees No. 1 placement on Google or any other search engine, don’t believe them. Google is the only that can absolutely guarantee top placement on its results pages, and every other company has to do its best to influence Google, but none can absolutely guarantee success. Keep that in mind when you come across SEO companies’ marketing messages.

Having said that, I’ll note Submit Solution is a good SEO resource for you. Submit Solution has more than 13 years of experience working on Internet marketing, which includes search engine optimization. It’s a great resource because it has helped many companies like yours reach customers online through its efforts. Like I said, they can’t guarantee No. 1 placement for competitive search terms, but you can expect dramatic improvements in your search-engine rankings for specific keywords in the months after they start implementing their SEO strategies on your behalf.

Keep coming back to the Submit Solution SEO Blog for the latest updates on major search-engine trends. This is a complete version of the eHarbor Blog entry, “Top SEO tactics for small businesses.” The photo of the flying bicyclist is from Flickr, and it is the copyright of Tom Grundy Photo.

By Robert Lockard

In the Wall Street Journal article, “Why Email No Longer Rules,” I found a fascinating argument against email and for social-media sites, like Twitter and Facebook. Email is on its way out as the primary means of sending online messages.

For a dozen years or so email was the freshest, easiest way to keep in touch with people over long distances without having to pay big phone bills. Now it’s old hat. Basically, the paradigm of online communication has changed and we’re all going to have to change with the times.

What do you think? Is it a good thing that email is being replaced by instant communications? I think it’s great for ecommerce. With the aid of instant messaging, tweets and wall posts, online marketers can serve their customers much better and faster than ever before.

Response times for online communication have shrunk from hours to minutes, to now just seconds. By responding to our customers’ needs at a rapid pace, we can increase our customer-retention rates and make sure the people we do business with feel valued and respected. We can also quickly identify and assist potential customers and other leads who visit our ecommerce websites.

I don’t think email will go away anytime soon, though. It’s still a great tool for holding somewhat private conversations away from the peering eyes of other Internet users. There is definitely something to be said for privacy and discretion online. We don’t want to reveal confidential information in public forums, but we want to have a positive presence on Twitter and Facebook. It’s a fine line we have to walk.

As search engines keep working harder to add social-media sites to their search results, the value of tweets and Facebook updates could increase. Just make sure your social-media communication points people to your website where people can actually make purchases and build your online rankings.

If you would like help getting a great website design, I recommend you contact Submit Solution’s professionals. They are extremely effective at delivering captivating website designs that help increase your conversion rate of visitors into customers.

This blog entry is a complete version of the eHarbor Blog post, “Is email finished?” Keep coming back to the Submit Solution Social Media Blog for more exciting updates like this.

By Robert Lockard

Have you heard? Google and Bing are adding new social-media search capabilities to their search engines in an attempt to keep up with these innovative websites. Bing already has a beta version of its new search engine designed specifically for Twitter results while Google is holding back at the moment.

Google and Microsoft are caught in an escalating fight over who will dominate the search-engine market for social-media sites like Twitter and Facebook. I read about this in the PC World article, “Real-Time Search: Google and Bing Rivalry Intensifies on Facebook and Twitter.” This article refers to the Google-Bing rivalry as a chess match. Quite an apt metaphor, in my opinion, because I love all of the strategy that goes into a seemingly simple chess game.

Social media has been a thorn in the side of major search engines for a few years now. Facebook and Twitter are simply updated too often and too fast for search engines to keep up with them. It looks like that might be changing, though.

Microsoft has already made deals with both Twitter and Facebook to give Bing access to the sites’ tweets and wall posts, respectively. Bing’s solution for Twitter is to have a tag cloud of the most-discussed topics on Twitter, followed by some of the newest tweets and links to sites being referred to frequently. For Facebook, Bing will include status updates in its search-engine results pages.

Google is taking it a bit more slowly. It could be several months before it starts earnestly including tweets in its search results. Its new Social Search service, which is also not yet launched, will provide an interesting twist on indexing Facebook updates. With this service, Google users will only be able to search for updates related to topics that their friends and fans have added on Facebook. That’s pretty cool!

Facebook users can choose whether or not to allow their updates to be included in search engines like Google or Bing. That should help protect people’s privacy. What do you think of these search engines’ attempts to dive into social media? Keep coming back to the Submit Solution SEO Blog for the latest updates on Google and Bing, as well as other major search-engine trends.

This is a complete version of the eHarbor Blog entry, “Bing and Google launch social-media solutions.” The photo of the chess match is from Flickr, and it is the copyright of marcusrg.

By Robert Lockard

Search-engine giant Google is trying to buck the overall downward trend in Internet advertising sales by grabbing a bigger slice of the pie and by eating a little of TV’s pie, as well.

In my blog entry, “Google debuts ‘stock market’ for display ads,” I talked about Google’s attempt to make its new DoubleClick Ad Exchange successful. At the end I touched on Google’s attempts to grow beyond its core competency of search ads into the world of display ads. I’ll pick up where I left off.

According to the Wall Street Journal article, “Google Decides to Find Its Creative Side,” Google is trying to translate its ownership of YouTube and DoubleClick into a more dynamic advertising approach. Google is so well-known as the king of search ads that it might be difficult for it to break into Yahoo’s territory of creative display ads.

They’ve already created YouTube ad campaigns for J.C. Penney and Quaker Oats, but they saved their most innovative campaigns for Hewlett-Packard and Volvo. For those two companies, Google helped create YouTube ads and display ads featuring the latest updates (tweets) from Twitter.

Search engines are notoriously slow in catching up to social-media sites like Twitter and Facebook. You can read my insights into this topic in my eHarbor Blog entry, “Google can’t keep up with Twitter.” It’s a promising sign that Google is making this effort to use Twitter in its online-advertising services.

Google’s foray into YouTube might be the key to grabbing some of the TV industry’s advertising sales. In the United States, TV receives more ad revenue than any other medium. Google’s ad-sale growth has fallen from 56 percent in 2007 to 31 percent in 2008 down to 3 percent in the second quarter of 2009. It’s still growing, which is remarkable since we’re in the middle of a recession, but Google wants to stop the downward trend.

Can Google pull it off? They seem to be fighting a war on three fronts. They’re trying to hold on to search-ad dollars, which have fallen because of the recession, while also jumping into both display ads and TV-like ads. I won’t count them out because they might just have the resources and patience to do it. We’ll keep an eye on what happens.

This is a complete version of the eHarbor Blog post: “Google flexes its creative muscles.” The photo of the cat in the Coca-Cola box is from Flickr, and it is the copyright of Greencolander.

By Robert Lockard

Talk about a captive audience. The government of Finland says it’s a human right to have access to the Internet, so companies must provide Internet with a speed of at least 1 megabit per second. Doesn’t that seem a little strange? You can read about this in the CNN article, “Fast Internet access becomes a legal right in Finland.”

Apparently, it’s not an unalienable right to own a car or a house, but somehow it is an incredibly important right for every person to be connected to the Internet. To me, that just seems like faulty logic. In reality, we can all work hard to gain access to new tools, like cars, cell phones or the Internet, to make our lives easier, but there is no guarantee we’ll get those things without effort.

Ninety-five percent of Finland’s 5.2 million citizens are already connected to the Internet. This law makes little difference to the vast majority of the population. However, officials say they are trying to not only bring Internet access to rural areas, but also increase the speed for everyone to at least 100 megabits per second by 2015.

I’m all for creative solutions to problems, but this seems like overkill. Websites are certainly getting more complex and social-media sites like YouTube and Twitter require fast connections to constantly download new information in real time. But the invisible hand of competition can certainly balance supply and demand and lead to better services than a government mandate can.

What if it’s unprofitable for Internet providers to build connections to the 5 percent of Finland not currently covered? Maybe the government would have to subsidize those companies if they were in trouble of going bankrupt. That can create a vicious cycle of companies depending on government funds to stay afloat.

If you ask me, this whole thing is silly. I don’t have the right to a fast Internet connection. I have the right to life, liberty and the pursuit of happiness, according to the Declaration of Independence. I also have many other rights enumerated in the Constitution’s Bill of Rights. But luxuries or necessities like the Internet or food, respectively, are not among them.

Keep coming back to the Submit Solution Website Design Services Blog for great discussions on topics like this.

This is a complete version of the eHarbor Blog post: “Is Internet access a human right?” The photo of the dangling cat is from Flickr, and it is the copyright of Al Abut.

By Robert Lockard

In Internet marketing, your website can be your first and best defense against lawsuits or it can be a huge liability. It depends on how strong your disclaimers are and how carefully you check to make sure your statements are all factual and ethical.

I bring this up because I just read an eye-opening article on InfoWeek’s website, entitled “Website disclaimers – yes, they do work.” In that piece, author Guy Burgess describes a recent case in New Zealand where an ecommerce website had given customers the wrong impression about the soundness of some of the companies it advertised.

A customer sued the website owners when he received the short end of the stick on a deal with one of the companies the website advertised. But a judge ruled in favor of the owners because they had included a provision on their website to protect themselves. The judge found the owners to be both negligent in their faulty information and protected by their admission that their site didn’t have all the information customers would want to make a final decision.

We all make mistakes, and it’s unfortunate when others are negatively affected by our errors. If we want strong relationships with our customers, we have to make sure our ecommerce websites are accurate and that our products or services are as good as we say they are.

The InfoWeek article suggests three things every website owner should do:

1. Publish a disclaimer on your website. It can be brief and it should simply suggest customers not just look at your site for credible information on whatever topic is the focus of your business.

2. Be honest. This seems like a no-brainer, but you should try to include the truth, the whole truth and nothing but the truth on your website. Try to make sure you information is as complete as possible and you’re leaving out important details people need to know.

3. Carefully review your website and update it when necessary. It’s hard to catch every mistake, especially as laws change and you introduce new products or services. Make an honest effort and your customers will appreciate your diligence.

This is a complete version of the post on the eHarbor Blog: “Protect yourself with a strong website disclaimer.” The photo of the zombie warning sign is from Flickr, and it is the copyright of rchurch74.

By Robert Lockard

Is Facebook dying? That’s the topic of an astonishing New York Times article, entitled “Facebook Exodus.” Author Virginia Heffernan starts by pointing out:

The exodus is not evident from the site’s overall numbers. According to comScore, Facebook attracted 87.7 million unique visitors in the United States in July. But while people are still joining Facebook and compulsively visiting the site, a small but noticeable group are fleeing – some of them ostentatiously.

I’ve written about Facebook several times in the eHarbor Blog, usually noting its strength and rapid growth. Along with Twitter, it is leading the social-media revolution – or fad – that could change search engines and other aspects of the Internet or just peter out. This article grabbed my attention and demanded I discuss it.

You should definitely check out the New York Times article because it tells five stories about individuals who left Facebook for a variety of reasons. They are all quite compelling. One felt his privacy was violated by Facebook, and another felt she was wasting too much time on the website.

The feelings of privacy violation are completely understandable, and perhaps even unavoidable. Facebook is a social network so its information is not meant to be completely private. Perhaps people’s concerns are just the result of their own carelessness in posting too much information or not studying the rules to keep it hidden. Or maybe it’s a combination of shifting, hidden or hard-to-understand rules, as well as people’s decisions not to read the fine print.

Heffernan notes, “As Facebook endeavors to be the Web’s headquarters – to compete with Google, in other words, and to make money from the information it gathers – it’s inevitable that some people would come to view it as Big Brother.”

The part of the article that really took my breath away was when a prolific Facebook poster said the site felt dead to her a few months ago, even though it was still experiencing explosive growth. That struck me as incredibly odd. She noted the novelty of finding people on Facebook is wearing off, and I suddenly started looking at Facebook in a whole new light. Maybe Facebook’s services never really had a future, but they were just a fun diversion – a flash in the pan.

The last paragraph in the New York Times article sums it all up nicely:

Is Facebook doomed to someday become an online ghost town, run by zombie users who never update their pages and packs of marketers picking at the corpses of social circles they once hoped to exploit? Sad, if so. Though maybe fated, like the demise of a college clique.

This blog entry is a complete version of the eHarbor Blog post, “Is Facebook Dying?” The photo of the ghost town near Telluride, Colo. is from Flickr, and it is courtesy of Rob Lee.

By Robert Lockard

This is a follow-up to my previous blog entry, “How to improve your SEO through links.” I’m talking about what I learned at Webmarketing123’s August 5, 2009 Webinar, “Advanced SEO Webinar: Linking Best Practices.” Without further ado, I’ll return to where I left off.

Unless a website is cached or saved by search engines on a regular basis, the links found on it won’t count toward the search engine optimization of the sites it links to. That explains why Google can’t keep up with Twitter and other social-media sites, as I discussed in an earlier eHarbor Blog entry. It’s trying to take a snapshot of websites that change multiple times every second. Search engines will have to get creative to solve that problem in their methodology.

Returning to caches, I learned a cool trick at the Webinar that I would like to share. If you want to know if a Web page is cached by Google, all you have to do is type “cache:www.thesitename.com” into a Google search and it will tell you. Sites that are cached by Google can be useful in generating SEO because they are actually read by Google. You shouldn’t waste your time trying to get links on sites that offer no real SEO value. This is a good way to test them.

The big question is how do you get inbound links? After you’ve gone through and added great content that is relevant to your keywords, you can start using the following sources to get inbound links:

- Directories

- Paid Listings

- Article Syndications

- Blogs

- News Releases

By using a diversity of methods to obtain inbound links, you make your site look better to search engines. If you focus too much on any one source of links, search engines can dock you. Don’t add links too fast. That also looks bad to search engines. Spread your growth across a period of time instead of trying to do it all in one quick surge.

You should be aware that some sites are better than others, when it comes to getting links from them. Here are some criteria to keep in mind when selecting which sites to try to get inbound links from:

- Domain Authority – How long the website has existed.

- Rank – Where the website stands on Google, Bing and Yahoo searches for targeted keywords.

- Spam – How professional or “spammy” the site looks.

- Other Links – If the site contains links to other respectable sources in your industry.

- Similar Content – How the site’s content compares to your own. The closer the better.

That’s pretty much what I learned at this informative Webinar. I highly recommend you check out Webmarketing123’s free Webinars. And I also recommend you keep coming back to the Submit Solution SEO Blog for frequent updates on Internet marketing and ecommerce strategies.

This is a complete version of the post on the eHarbor Blog: “How to get inbound links.” The photo of the fingers touching light is from Flickr, and it is the copyright of littledan77.

By Robert Lockard

Are books about to take a quantum leap forward? I just read an excellent article on CNN called, “E-books catching on with readers.” I’ve covered this topic before on the eHarbor Blog, and much of what I read in this article harkened back to the thoughts I offered in my blog entry, “Will Kindle hurt book publishers?” In that blog post, I focused solely on the Kindle DX, but now many other companies are jumping into the fray.

The e-book industry certainly looks promising. It’s attracting top booksellers like Barnes & Noble and Amazon, as well as tech giants like Apple, Google and Sony. Technological advances keep coming, making e-books thinner, easier on the eyes and more affordable every year. In fact, according to the article, they could become as thin as a piece of paper within the next five years. That sounds amazing!

The reason I am so excited about this development is that it has the power to dramatically cut printing costs and open the doors to up-and-coming authors to show off their work. Imagine someone writing a great work of fiction and selling it through Amazon at a fraction of the price it would be if it had to be printed, shipped and stored. That author could start earning revenue almost immediately.

This also gives new opportunities to people engaged in ecommerce. Instead of having to mail cumbersome documents about their services to customers, they might be able to offer them in digital form. I know this is already done via email and on websites, but they could become more mobile and they wouldn’t have to be printed out if they could be accessed on an e-book.

Right now, e-books only account for about 3 percent of the revenue earned by the publishing industry. But industry insiders, like Book Oven CEO Hugh McGraw, are expecting their share of the publishing industry to grow to as much as 20 percent in 2014. It will be interesting to see what the future holds for the publishing industry.

Aren’t you glad to be living in the future?

This blog entry is a complete version of the eHarbor Blog post, “E-books on the verge of explosive growth” The photo of the e-book inside a book is from Flickr, and it is the copyright of timonoko.

By Robert Lockard

The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly.

That’s how Herndon Hasty starts his superb Search Engine Watch article, “Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1.” His comparisons of search engine optimization to peanut butter and pay-per-click advertising to jelly are apt, and they work well through the article.

Hasty argues PPC and SEO are completely different from each other and they accomplish their goals of higher Web traffic in distinct ways. They don’t completely mesh, but they create something better than they could alone, if they’re done right. They both have the ability to drive qualified traffic to your site and help build your revenue.

Not all search terms are equal when it comes to search-engine marketing. This article gives an excellent explanation of how to maximize your return on investment by comparing the keywords you target. For instance, which terms generate more interested customers: “online marketing” or “Internet marketing,” “find foreclosures” or “search foreclosures”?

With SEO, it’s essential to get your keywords right the first time. It takes a long time to get to the top of search-engine results, and if the terms you get to the top of don’t perform well, that’s both time and money down the drain. PPC is more flexible, so you can easily change the terms you target by comparing their results and choosing the better one.

There’s plenty more to cover in this article. I recommend reading the whole thing. Be sure to return often to the Submit Solution SEO Blog for more insights into ecommerce. This blog entry is a complete version of the one in the eHarbor Blog, “Done right, SEO and PPC deliver tasty results.”

The photo of the peanut butter and jelly sandwich is from Flickr, and it is the copyright of jacky_oh_yeah.