In the Wall Street Journal article, “Why Email No Longer Rules,” I found a fascinating argument against email and for social-media sites, like Twitter and Facebook. Email is on its way out as the primary means of sending online messages.
For a dozen years or so email was the freshest, easiest way to keep in touch with people over long distances without having to pay big phone bills. Now it’s old hat. Basically, the paradigm of online communication has changed and we’re all going to have to change with the times.
What do you think? Is it a good thing that email is being replaced by instant communications? I think it’s great for ecommerce. With the aid of instant messaging, tweets and wall posts, online marketers can serve their customers much better and faster than ever before.
Response times for online communication have shrunk from hours to minutes, to now just seconds. By responding to our customers’ needs at a rapid pace, we can increase our customer-retention rates and make sure the people we do business with feel valued and respected. We can also quickly identify and assist potential customers and other leads who visit our ecommerce websites.
I don’t think email will go away anytime soon, though. It’s still a great tool for holding somewhat private conversations away from the peering eyes of other Internet users. There is definitely something to be said for privacy and discretion online. We don’t want to reveal confidential information in public forums, but we want to have a positive presence on Twitter and Facebook. It’s a fine line we have to walk.
As search engines keep working harder to add social-media sites to their search results, the value of tweets and Facebook updates could increase. Just make sure your social-media communication points people to your website where people can actually make purchases and build your online rankings.
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This blog entry is a complete version of the eHarbor Blog post, “Is email finished?” Keep coming back to the Submit Solution Social Media Blog for more exciting updates like this.
