By Britnee Nguyen
You might have found a talented designer who can create a stellar-looking website for you. This is a plus when it comes to the actual design of your website, but do they know how to design it so it can be easily optimized with SEO and found by search engines? Web design needs to be made with SEO in mind.
Maybe you’re wondering on how web design affects SEO. Well, it does in several ways. One example is that a web designer may create some good-looking graphics and puts them on your website. When you scroll your mouse over the graphic, usually a little pop-up type box shows with the file name or some other text. This is called the alt text.
It’s important that this text has your target SEO keywords inserted. So if you have a picture of a dog and your website is about an animal shelter in Utah. You don’t want to put your text as just “dog” or a random file number like “495803”. If you’re targeting the keyword “Utah animal shelter”, then put that exact wording as your text of your picture. This gets you moved up higher in the search results, especially in Google Images. Every picture that I have specifically written a alt text for with a keyword, I’ve always found it on the first page of Google Images within just a few days.
It’s these kinds of things that make web design important for SEO. Web design also needs to take into account of using words instead of images. A lot of websites are built as one image instead of a web layout with the content as a separate entity that’s entered in. This typically results in a pretty website, but the search engines can’t read it. If you have each page as one image inserted that had the text pre-inserted, then there really is no “text” for the search engines.
Make sure web designers keep the design and content separate so the search engines can read it and index you. Web design is a very important aspect in succeeding with an on-line business or identity. SEO is just as important also. Web design and SEO go hand-in-hand when creating the best on-line experience for your business and its customers. Be sure that your web design is functional so SEO experts at Submit Solution can optimize it to the most advantageous level.