By Britnee Nguyen
Before the internet and blogs, writers were only being published in newspapers, magazines and books –all print material. Nowadays, writing is being published in a variety of different avenues through the internet. This is great for writers which means more opportunity to get writing noticed, but it also means they should be more aware of SEO writing for internet marketing. SEO is search engine optimization using keyword to get higher up on the search engine results. SEO isn’t here to ruin good quality writing, but it’s to direct people to your writing to read what you have to say. It’s for your own benefit.
When writing, consider using keywords often. You can still make your writing comprehensible while inserting keywords. Obviously, you don’t want to go overboard with keywords in every sentence because that will look silly and forced. You don’t need too many to make the search engines understand what your article is about. These keywords should be the ones you want to focus on when people search those terms at search engines. You’ll have a better chance of getting higher if you’re using the right keywords.
A change to SEO writing from regular writing is the headlines. No longer can you use puns in headlines without it taking a blow to your search rankings. Headlines should be key phrases that you think people would search for. If you use a clever pun in a newspaper, you’re considered witty, but when you use it on-line it won’t capture as many readers because people aren’t going to be searching for that pun.
When inserting links into your writing, don’t just write our “click here” for my other related article. You’ll want to actually put the headline as the hyperlinked text. This will improve your SEO even more so for your other articles since you’re giving them an inbound link related to that keyword. This is why “click here” is of no use. If you google “click here” you’ll see that adobe is at the top. This is because they’ve use the phrase a lot of for downloads.
Nowadays, many employers are not only looking for good writers, but those who can optimize their writing for the web. As writing jobs become more competitive, it’s important to understand SEO practices and incorporate them into your quality writing. This will give you an edge over your competitors for a job. SEO isn’t meant to interfere with good writing, it’s to improve your writing techniques and get more people to read your stuff.