By Britnee Nguyen

In speaking with a photojournalist from a newspaper the other day, she was telling me how a company had called the newspaper trying to sell them on the idea of using utah SEO/utah PPC to improve their traffic to their stories. I was surprised at first since I’ve never thought those services could benefit a newspaper. Actually, some say pay-per-click has been the reason of newspapers downfall since more choose to advertise that way instead of through the traditional newspaper ad route.

The thing with SEO and keyword internet marketing is that it does take some time to build up. So if newspapers are trying to use SEO to build up traffic to timely or breaking news, it will be too late and useless before they see the results. People will have picked up the timely story beforehand somewhere else.

With utah PPC on the other hand, I can see how that would benefit newspapers. If there is a breaking story that they want to be the ones where readers go to find more information on-line, then PPC would definitely work. Basically, the way it would work is if this kind of scenario happened: Someone twitters breaking news utah adwords management that there is a shooting downtown and that they are there at the scene. A viewer sees it and texts about it to their friend who lives near the shooting area. Since not many details are given, the friend who receives the text is most likely to immediately jump on-line to search for more details.

By this time, newspapers would have caught this story too. They write up a quick article and constantly update it. In addition, they bid on a utah pay-per-click ad that will pop up on search engines for whoever searches: “shooting in ‘city’ or ‘state’”. And then whoever searches for that term (such as the friend who received the text) will find the newspaper article pop up very first on the list, and will most likely click on it.

This is just an example of one scenario. From what I’ve found, it looks like several newspaper organizations such as Cox Newspapers Inc., The Chicago Tribune, and New York Daily News have used pay-per-click advertising in the past to generate more revenue and traffic. If more newspapers got into PPC then they would have more chances of viewers going to their site for more information instead of other websites.

So instead of newspapers competing with PPC, they should actually take advantage of it and use it for their own benefit. Traffic and revenue are things newspapers desperately need right now, and PPC can help them achieve these things.

For more information on utah PPC services, visit Submit Solution who are experts in the field of PPC and keyword internet marketing.

Flickr Photo Credit: antonkawaski

By Britnee Nguyen

When it comes to search engines, some companies pay for pay-per-click advertising because they believe they’d have a better chance of getting users to click on those links, while others rely on organic search results. So what is the best strategy to use when advertising on-line through search engines?

A recent study done by Engine Ready, claims that visitors going to an on-line retailer’s website from a paid search ad are 50 percent more likely to make a purchase compared to visitor coming from a n organic search result. To come to this conclusion, they tracked 20.8 million visits to 26 different online retail sites for a year. They found that paid search visitors typically made a purchase more than those who visited through organic searches. The overall conversation rate from paid search was 2.03% while the organic search was 1.26%.

While these findings lean toward paid search ads as being more effective, there is another factor that must be recognized. This study was solely based on the last click of the visitor, and doesn’t take in account the clicks that occurred before that to get the person to make that purchase.

A lot could happen between the first and last click of a user. When looking only at the last click, it doesn’t take into the full account of how users interact with different websites before making a purchase.

Basically, paid search and search engine optimization have their benefits and are both useful when doing on-line marketing. Some companies may get more clicks from their pay-per-click ads, while others get more from their organic search results. Both tactics are definitely effective in getting a company’s website higher up on the search engines, but there is a fine line in determining which tactic is better. They are both beneficial, so you might as well give both a trial time to see which works better for your own situation.