By Robert Lockard

Few people are as intriguing and visionary as Nikola Tesla. If this American immigrant had been as beloved and accepted as Thomas Edison, we would have had 2009 technology back in 1909. Unfortunately, this revolutionary genius was given short shrift by many and his image has become obscured by history.

If you’re like me, you first heard about him in 2006’s “The Prestige,” an excellent movie, by the way. I’ve been thinking a lot about him recently, and I want to share my thoughts on this great man and what he might have accomplished if the world had been ready.

Look at all of the inventions he created. He is the reason we have readily available electricity. Edison, his biggest competitor, wanted to use direct current to power the country, but that way was incredibly inefficient and it could only send power one mile away from a power plant. Tesla’s idea was to generate power through alternating current (does AC sound familiar?). We still use this form of energy transference to power our entire infrastructure in the United States and other parts of the world.

Without Tesla, we wouldn’t have car engines, long-distance radio, radar, fluorescent lights, energy-efficient light bulbs (which Tesla created more than a hundred years ago, but was not allowed to manufacture until a few years ago because of patent issues on the socket) and many other useful inventions.

If Nikola Tesla had created the Internet, I’m sure it would be many times better than what we have come up with. First of all, he would have come up with a much better means to transfer information online than comparatively inefficient phone lines, coaxial cables, fiber optics or copper wires. He probably would have started with a wireless system and made it faster than we’re used to. Then he would invent something truly amazing to replace that, just like he always did.

HTML would have been replaced with a much less complex but more elegant way of designing websites. There would be no need for search engines. Whatever form they would have taken under Tesla’s hand, websites would contain the ability to seek the right viewers rather than viewers having to search for the right sites.

This is a fascinating bit of fanciful thinking. Thanks for indulging my fantasy. I might return to this topic again sometime here on the Submit Solution Website Design Services Blog.

This is a complete version of the post on the eHarbor Blog: “If Nikola Tesla created the Internet.” The photo of the Tesla Coil is from Flickr, and it is the copyright of maveric2003.

By Robert Lockard

Have you heard? Google and Bing are adding new social-media search capabilities to their search engines in an attempt to keep up with these innovative websites. Bing already has a beta version of its new search engine designed specifically for Twitter results while Google is holding back at the moment.

Google and Microsoft are caught in an escalating fight over who will dominate the search-engine market for social-media sites like Twitter and Facebook. I read about this in the PC World article, “Real-Time Search: Google and Bing Rivalry Intensifies on Facebook and Twitter.” This article refers to the Google-Bing rivalry as a chess match. Quite an apt metaphor, in my opinion, because I love all of the strategy that goes into a seemingly simple chess game.

Social media has been a thorn in the side of major search engines for a few years now. Facebook and Twitter are simply updated too often and too fast for search engines to keep up with them. It looks like that might be changing, though.

Microsoft has already made deals with both Twitter and Facebook to give Bing access to the sites’ tweets and wall posts, respectively. Bing’s solution for Twitter is to have a tag cloud of the most-discussed topics on tech news, Twitter, followed by some of the newest tweets and links to sites being referred to frequently. For Facebook, Bing will include status updates in its search-engine results pages.

Google is taking it a bit more slowly. It could be several months before it starts earnestly including tweets in its search results. Its new Social Search service, which is also not yet launched, will provide an interesting twist on tech news indexing Facebook updates. With this service, Google users will only be able to search for updates related to topics that their friends and fans have added on Facebook. That’s pretty cool!

Facebook users can choose whether or not to allow their updates to be included in search engines like Google or Bing. That should help protect people’s privacy. What do you think of these search engines’ attempts to dive into social media? Keep coming back to the Submit Solution SEO Blog for the latest updates on Google and Bing, as well as other major search-engine trends.

This is a complete version of the eHarbor Blog entry, “Bing and Google launch social-media solutions.” The photo of the chess match is from Flickr, and it is the copyright of marcusrg.

By Robert Lockard

Search-engine giant Google is trying to buck the overall downward trend in Internet advertising sales by grabbing a bigger slice of the pie and by eating a little of TV’s pie, as well.

In my blog entry, “Google debuts ‘stock market’ for display ads,” I talked about Google’s attempt to make its new DoubleClick Ad Exchange successful. At the end I touched on Google’s attempts to grow beyond its core competency of search ads into the world of display ads. I’ll pick up where I left off.

According to the Wall Street Journal article, “Google Decides to Find Its Creative Side,” Google is trying to translate its ownership of YouTube and DoubleClick into a more dynamic advertising approach. Google is so well-known as the king of search ads that it might be difficult for it to break into Yahoo’s territory of creative display ads.

They’ve already created YouTube ad campaigns for J.C. Penney and Quaker Oats, but they saved their most innovative campaigns for Hewlett-Packard and Volvo. For those two companies, Google helped create YouTube ads and display ads featuring the latest updates (tweets) from Twitter.

Search engines are notoriously slow in catching up to social-media sites like Twitter and Facebook. You can read my insights into this topic in my eHarbor Blog entry, “Google can’t keep up with Twitter.” It’s a promising sign that Google is making this effort to use Twitter in its online-advertising services.

Google’s foray into YouTube might be the key to grabbing some of the TV industry’s advertising sales. In the United States, TV receives more ad revenue than any other medium. Google’s ad-sale growth has fallen from 56 percent in 2007 to 31 percent in 2008 down to 3 percent in the second quarter of 2009. It’s still growing, which is remarkable since we’re in the middle of a recession, but Google wants to stop the downward trend.

Can Google pull it off? They seem to be fighting a war on three fronts. They’re trying to hold on to search-ad dollars, which have fallen because of the recession, while also jumping into both display ads and TV-like ads. I won’t count them out because they might just have the resources and patience to do it. We’ll keep an eye on what happens.

This is a complete version of the eHarbor Blog post: “Google flexes its creative muscles.” The photo of the cat in the Coca-Cola box is from Flickr, and it is the copyright of Greencolander.

By Alyssa Udall (@udallyss)

Let’s say that you’ve decided to start an e-commerce site, selling pet products online.  Your shop has been online for a few months now, and you are still struggling to get noticed by online shoppers.  This is a fairly common feeling among new e-commerce businesses, and when it comes, Search Engine Optimization (SEO) is often overlooked as a solution.  This is perhaps because the average person feels that SEO is too complicated for them to participate in, or they feel lost trying to find a proper SEO solutions company to complete the task for them.  However, I would like to argue that there are many easy fixes in SEO that can be completed in just a few minutes and that do not require highly technical skill or understanding of SEO principles.

Try these steps in our SEO Makeover to help your site get a quick boost of traffic:

1.  Keyword Research:

Before beginning to build and market your website, you should have done a quick keyword research to see what key terms and phrases you should focus on in your marketing strategy.  If you have not done this already, do it now!  Simply visit a keyword research tool like the Google Adwords Keyword Tool.  This will allow you to put in keyword that you think would work for your site and niche (e.g. pet products, pet food, discount pet products, etc).  The tool will then rank those keywords according to search volume and will even give you suggested synonyms to use for your site.

Here’s something to keep in mind when researching keywords: the top keywords in a niche are extremely difficult to tap into.  For example, with the pet store example, you should not focus all your energy on marketing the phrase “pet products,” because this will be dominated by companies with much more time and resources available than you to market these words, for example Petco and PetSmart.  The lessen here is to market key words and phrases that are relevant, relatively popular, and that can apply uniquely to your site, for example, designer doggie clothes, (if that’s what you would like to sell, of course!)

2.  Title and Meta Tags:

The meta and title tags of your website dictate how a search engine will catalog your page.  Therefore, you will need to use the keywords that you just researched to describe your different web pages and blog posts.  There are many tools that can help you with this, but it depends on what type of server is hosting your site and if you are using a platform like Wordpress.  Simply look in your hosting account for the option to change the title tags and meta tags of your website.  This is the next step in getting your site out there for the world to see!

3.  Free Website Submission:

When a website is new, it can take time for search engines like Google, Bing and Yahoo to notice that they exist.  This is also true when a website is redesigned dramatically-the search engine loses all information that was previously indexed on the page.  In order to alleviate the time it takes for Google to index your site, you should use a free website submission service to get the ball rolling.  This is just like it sounds: the free website submission will submit your website URL to hundreds of search engines and indexing services.  Try our free website submission tool now to get started!

Hopefully this post has been helpful in teaching those who may have been intimidated by the complexity of SEO in the past to be able to improve their search engine rankings by themselves.  Be sure to check back in the future for more tips and tricks!

The photo of the tools is from Flickr and is the copyright of ELF cosmetics.

By Robert Lockard

The other day, I had an image in my mind of a strange object and I wanted to find a picture of it online. The only problem was I didn’t have a clue what it was called. The image in my head was of a scene in “Superman II” when General Zod’s henchman Non is in the Oval Office and he’s staring intently at something. It’s five metal balls tied to strings in a row and the ones on either end keep hitting the four still balls, causing the ball on the other end to bounce away and come back again.

Maybe you already know what I’m talking about.

I turned to one of my coworkers here at eHarbor, Inc. and asked her to help me. She could picture it, as well, but she couldn’t put her finger on the name. I tried searching for “metal ball attached to strings hitting each other” on Google, but I didn’t find what I was looking for. Luckily, my resourceful coworker found it on Amazon.com, I believe. I could now put a name to an image – Newton’s cradle!

This story illustrates my need for a visual search engine and not simply a text-based one. Luckily, Microsoft and Google are both heading in that direction. I read about their efforts in a CNN article entitled, “Microsoft, Google expand search-engine tools.”

None of the Bing Visual Search galleries look like they would help me find Newton’s cradle because they mostly include people, entertainment and electronics. But it’s new, so I’m willing to cut Microsoft some slack. I’m sure they will get better as they get a feel for what people are (literally) looking for.

Microsoft is still trying hard to break Google’s domination of the search-engine market. The CNN article cited a comScore study showing that, in June, about 65 percent of online searches were done through Google, while just 8.4 percent were done through Bing.

I’ve talked about the race between Microsoft and Google to develop a stronghold over a variety of online and software industries before. You can read about it in my blog entry, “Google-Microsoft face-off good for ecommerce.” Their rivalry is bringing great innovations like these visual search engines. I’ll hopefully talk more about Google’s Fast Flip in a forthcoming blog entry. For now, I’ll say adieu.

This is a complete version of the eHarbor Blog entry, “Finding Superman image on Google no easy feat.” The photo of Newton’s cradle is from Flickr, and it is the copyright of ƒяαиcєscα яσsє.

By Robert Lockard

I read a provocative post from the Blog Bloke a while ago that I’d like to comment on. The post is entitled, “8 Twitter tips to promote your blog.” In it, the author responds to the argument that Twitter and other social media are replacing blogs and that we should drive traffic to Twitter instead of to our blogs and ecommerce websites.

He points out the many flaws with that idea in his blog entry. I would like to focus on two of his most persuasive points.

The first point is, as the Blog Bloke puts it, “If you are a marketer trying to make money, you will want your Twitter followers to visit your blog and click on your ads.”

To quote Lex Luthor, I couldn’t have said it better myself. Companies often post links to deals and special offers on their Twitter accounts, but those links always go to one of their corporate websites or landing pages. Nothing is bought or sold on Twitter, itself. Social media is an excellent part of Internet marketing, but it is not a replacement for the many other available tools, such as paid search, SEO and blogging.

The second important point is, “Ultimately, your blog is where you want the action to be. You want your readers to follow you over to your real blog on your own domain and a site that belongs to YOU.”

As I’ve discussed before, Twitter and other social-media sites do not technically help with SEO. The only way they do is if other Twitter users find links to your blog and link to them on their own blogs. Twitter and Facebook have no-follow tags, which tell search engines to pay no attention to them, but most blogs welcome search engines to pay attention to their links and include them in their ranking algorithms. You can read more about this in my eHarbor Blog entry, “Experts are wrong: Twitter and Facebook help SEO.”

What an interesting discussion. I’ve had a lot of fun writing about this topic. What are your thoughts on this important ecommerce topic?

This blog entry is a complete version of the eHarbor Blog post, “Social media can’t replace blogs.” The comic of the history of blogging is from Flickr, and it is courtesy of stefan2904.

By Britnee Nguyen

When it comes to search engines, some companies pay for pay-per-click advertising because they believe they’d have a better chance of getting users to click on those links, while others rely on organic search results. So what is the best strategy to use when advertising on-line through search engines?

A recent study done by Engine Ready, claims that visitors going to an on-line retailer’s website from a paid search ad are 50 percent more likely to make a purchase compared to visitor coming from a n organic search result. To come to this conclusion, they tracked 20.8 million visits to 26 different online retail sites for a year. They found that paid search visitors typically made a purchase more than those who visited through organic searches. The overall conversation rate from paid search was 2.03% while the organic search was 1.26%.

While these findings lean toward paid search ads as being more effective, there is another factor that must be recognized. This study was solely based on the last click of the visitor, and doesn’t take in account the clicks that occurred before that to get the person to make that purchase.

A lot could happen between the first and last click of a user. When looking only at the last click, it doesn’t take into the full account of how users interact with different websites before making a purchase.

Basically, paid search and search engine optimization have their benefits and are both useful when doing on-line marketing. Some companies may get more clicks from their pay-per-click ads, while others get more from their organic search results. Both tactics are definitely effective in getting a company’s website higher up on the search engines, but there is a fine line in determining which tactic is better. They are both beneficial, so you might as well give both a trial time to see which works better for your own situation.

By Robert Lockard

It looks like two Davids are joining forces to take on Goliath. After years of public wrangling over the details, Microsoft and Yahoo finally announced a proposed 10-year partnership between their search-engine and online-advertising departments on Wednesday, July 29, 2009.

“In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers,” the official Microsoft news release said.

The way I read that sentence, it means they will pool their resources so that Yahoo’s search engine will have the same tools as the Bing “decision engine.” It also means Bing will have access to Yahoo’s superior online advertising services and it can give advertisers better results and a bigger audience.

Right now, Google controls about 70 percent of the online-search market, while Microsoft and Yahoo, combined, only account for nearly 30 percent of all Internet searches. They’ll need a lot more stones in their sling if they hope to take down the giant.

What does this new relationship mean for pay-per-click advertisers? According to the news release,

Yahoo will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.

Advertisers will be able to take advantage of Microsoft’s online-advertising tools while also receiving Yahoo’s expert service. This new service will hopefully offer the best of both worlds.

“Through this agreement with Yahoo, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company,” Microsoft CEO Steve Ballmer said, referring to Google.

Of course, companies and their CEOs want to promote their services as much as possible. Google probably has a completely different take on these events. So what are your thoughts? Is this development good or bad for ecommerce and Internet marketing? This is a complete version of the blog post on the eHarbor Blog: “What the Microsoft-Yahoo merger means for ecommerce.”

The Microsoft-Yahoo logo is from Flickr, and it is the copyright of JVManna.

By Robert Lockard

Have you heard all about how useful Twitter is in building your business, but you have no idea how to get started “tweeting”? You’re not alone, and Twitter is trying to help you learn the ropes with a new Twitter user guide.

I found out about this new guide in a Houston Business Journal article, entitled “Twitter launches business guide, search widget.” Social Media Marketing apparently Twitter noticed many people and businesses would open Twitter accounts, post for a while and then abandon them because they either weren’t seeing results or they didn’t know what they’re supposed to do to with them. This new guide should hopefully reverse that trend.

If you go to Twitter’s guide you’ll find information on how to get started, new vocabulary terms, best practices and case studies on companies that have successfully used Twitter to increase their revenue.

Twitter also launched a new Twitter search widget to allow people to see who is talking about them right now. As I’ve discussed before, major search engine optimization like Bing and Google can’t keep up with Twitter and Facebook’s fast-updating service. It appears Twitter is trying to remedy this situation, but this tool is still limited in its uses. We’ll have to wait and see what permanent fix they or other entrepreneurs come up with. You can read my discussion of Twitter and search engines in my blog entry, “Google can’t keep up with Twitter.”

Twitter can be an excellent tool for businesses to keep in touch with customers, build new relationships and generate new sales opportunities. But it must be used wisely. I’ve talked a lot in the eHarbor Blog about how Twitter doesn’t directly help your site’s search engine optimization, but it does have many strengths. It should be an important part of your Internet marketing strategies if you’re an ecommerce company.

This blog entry is a complete version of the eHarbor Blog post, “Twitter tutors tweeters.” The photo of the squirrel reaching is from Flickr, and it is courtesy of snappybex.