By Britnee Nguyen (@brit_witters)

If you are getting a new website domain name, you might be wondering if all the SEO and internet marketing work you did for your original domain will carry over. Some people change their domain name to target a better audience by using their keywords in the URL. If you choose to do this, there are ways to do it without affecting the SEO you’ve already put in place.

Keep your old URL for the purpose of getting it forwarded onto your new website. This way if you have a returning customer who doesn’t know you changed your website, when they type in the original site they will get redirected to the correct one. This will keep your customers coming to your website and keep your page rank. Always use a 301 redirect that is permanent. If you use a 302 redirect that is temporary this could do some damage to your SEO.

When using the 301 redirect, it will redirect every page on your site to the correct page on the new website so you won’t lose any web traffic. Some just redirect it to the main homepage, but it’s better to make them all direct to the most relevant page you have on your new site.

Another option you can do in this process is while you’re redesigning your new site, go ahead and move your old site to the new URL. When you have the new design ready to be put up, go ahead and change it. This might affect your rankings for a small time on Google, but it shows them that you are just moving your domain name and not some outsider who is trying to bank on your built-up credibility.

If you do these things, then you should have no problem with Google recognizing your new site as the correct version of your old one and will keep your page rank and SEO in place. Remember to keep your old domain name and use a 301 redirect and to have your company’s old design on the new one while waiting for the new one to be completed.

By Britnee Nguyen

Search engine optimization tends to have a lot of different aspects about it that businesses need to be aware of in order to see results. There are so many things that can be done when optimizing a website that it’s important to let experts in the field work on the SEO for your business.

Google is the search engine that most businesses want to be top ranked, but Google is regularly changing their search results formula which makes it more difficult to stay on top. Internet marketing experts who work with SEO everyday, such as those at Submit Solution, stay up-to-date on these changes.

There are several things that need to be kept up on an updated basis for businesses to succeed on Google. For example, the local results feature on Google helps target certain areas for results. So if your business wants to do more in a local geographical area, Google can get you more traffic from those in that area. You just need to make sure you write some local information when optimizing your website. To boost your local ranking, use local keywords when you’re writing directions on how to find your business with a map included.

You also want to take advantage of recent results. Some of those who use search engines only want to read about the most recent and updated information. This means you should be constantly updating the content on your website or blog to make sure you’re fresh to show up on recent results. Google also offers searchers to look for related results to their original search. This is where variations of your target keywords will benefit you. Your website will be more likely to show up if you have more related keywords on the niche you are in.

Google has been one of the top search engines for many years and businesses have continually found success when they’re ranking high on it. There are many other ways to strategize your SEO to get ranked high on Google, but hopefully the above tips will help you get started.